«I wanted to thank you for introducing me to this magical world of flea markets. I've brought home some seriously amazing finds!»
About · Adrianna
Life in Cocoa
A vintage lover exploring cities in search of one-of-a-kind finds, authentic flavours and places where tradition meets innovation.
I'm Adrianna, founder of Life in Cocoa, the project that brings together circular fashion, pop culture and place. Through vintage, second-hand and upcycling, I champion a kind of sustainability that's accessible, playful and strictly judgement-free.
With my viral series “I'll find it at the market” I explored local spots to recreate the big looks of the moment, showing that style can be democratic while shining a spotlight on the impact of the textile industry and what really lies behind the making of our clothes. A journey that has brought together a community of over 80,000 enthusiasts and curious minds across Italy and Europe.
But I don't stop at clothes. I explore cities in search of one-of-a-kind finds, authentic flavours and traditions worth preserving. Through my channels and my newsletter I map the area, pointing out flea markets, historic artisan workshops, places of tradition and innovative ventures, telling the story of pop culture and everyday life, always through the lens of sustainability and local pride.
Why these guides
The most authentic cities hide in their markets, in the scent of artisan workshops and in the warmth of village festivals, around endless festive tables. Corners and experiences no traditional tourist map will ever give you. This guide is my way of taking you with me: a personal map to help you discover the most authentic side of the city, far from the usual printed routes.
“I don't collect places. I live them, and I share them with you exactly as I would with a friend.”
What people following me say
«Thank you for always doing this useful thing of finding things out for us too. You've introduced me to so many beautiful markets.»
«I wanted to thank you for the tip about the Via Crema market. It was a beautiful discovery.»
«I always enjoy following you. You're super nice and always on point.»