Life in Cocoa
I buy secondhand, eat where Florentines eat, and tell you exactly where.
I'm Adrianna. Life in Cocoa began in 2021, from a bag of secondhand clothes passed from family to family — the one that taught me a garment carries stories and identity far beyond its material value.
Since then I've told the story of circular fashion and upcycling without guilt and without perfectionism. No “green” dogma, no pointing fingers: just the joy of finding, reusing, reinventing. “I'll find it at the market” became the way I look at the world.
I've been doing this for more than five years, every day. The series “I'll find it at the market” has passed ten million views; today a community of over 80,000 people follows along, sharing the same hunger for authenticity. I've worked with sustainable fashion brands, spoken on radio and TV, brought this world onto a few stages. But the real work stays the same as it's always been: leave the house, look closely, come back with an address worth sharing.
Why these guides
Because the most beautiful cities hide in dawn flea markets, in artisan workshops, in village festivals with impossibly long shared tables. Places no tourist map will give you. That's what these city guides are: the city as I live it, shared with those who want to live it for real.
“I don't collect places. I live them, and I hand them to you the way you would to a friend.”
